Taking on from the belief that human rights promotion and protection can no more be an institutional agenda and has to be necessarily a public agenda, People’s Watch has already begun strategizing its interventions by initiating a human rights movement at the grassroots level, called as ‘Citizens for Human Rights Movement (CHRM)”. Gross roots cells being established in hundreds of taluks and villages enable a growing number of individuals actively engaging themselves in human rights monitoring, intervention and awareness building across the state. It is visualized that these cells across the state together will emerge as a movement to protect and promote human rights, with limited institutional support. Individuals across a broad spectrum of society’s political parties, movements, castes, religions, trade unions, civil society groups, human rights defenders and others form these CHRM cells. Grounded in their shared commitment to the values of human rights, these coalitions attract tremendous grass-roots support and form taluk, district and state committees with male and female coordinators to lead. People’s Watch provides appropriate leadership training, organizes workshops and refresher courses for human rights defenders, and supports this Citizens for Human Rights Movement in any way necessary to sustain its ongoing synergy.